2008 Woodie Awards
Vote Absentee
Drinkers unite for cause
Money raised from drinking beer goes to charity.
By: Jennifer Salane
Issue date: 2/29/08 Section: News
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For some students, Clemson Beer Cup means a reason to drink for a cause, during what is coined the "social event of the season that you will remember as one of the best nights of your college life" by creators Matt Hannon, Brett Zimmerman and Jeff Morano.
The 2008 Clemson Beer Cup will be held on March 8 and is the 3rd Semi-Annual Beer Cup championship since its evolution.Clemson Beer Cup includes various games and attractions to entertain those who attend. With the purchase of a ticket, attendees get beer drinks, liquor drinks, Monster Energy drinks, mini-bottles and a band.
Matt Hannon, a junior studying accounting and creator and event coordinator for Clemson Beer Cup, said that developing Clemson Beer Cup was not easy.
Hannon was subject to scrutiny and doubted by friends who did not think he could make it happen.
He was also presented with lawsuits for promoting alcoholism.
"It all started from a small house party that a group of close friends threw over the summer," Hannon said. "Each team of four people were represented by the name of a country, and then competed in a variety of 'drinking games'."
Each Beer Cup team consists of seven people. Teams can take part in events including Chug-a-Mug (1 team member), Turbo Quarters (1 team member), Beer Pong (2 team members), Line Chug (3 team members) and Flip Cup (all 7 team members).
Rules for each game are presented at the time of the event.
Since the beginning, the event has been based on the business and marketing plans of Hannon, Zimmerman and Morano.
"The basis of everything we do is this: We provide a safe and secure atmosphere for college students to drink under supervision for a small fee, provide a controlled competitive mood and provide as much entertainment as our budget allows," Hannon said. "The ultimate goal of our event is to raise a few thousand dollars for a local non-profit organization."
One organization that Clemson Beer Cup raises money for is Joshua's Way, located in Greer, S.C. The purpose of their ministry is to spread Christianity around the world by building houses and churches primarily in Ethiopia.
"I have caught flack from people about raising money for a Christian organization by hosting an alcohol based social event," Hannon said. "The reason behind that is I am capitalizing on a marketing and promotions pitch by giving this area (a college town) what it wants."
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